This week Facebook’s founder and CEO Mark Zuckerberg is making headlines over his decision to eat only animals he kills himself.
His choice comes as part of an annual challenge he poses for himself. Last year’s challenge was to learn Mandarin. This year’s challenge is a little bit different.
“This year, my personal challenge is around being thankful for the food I have to eat. I think many people forget that a living being has to die for you to eat meat, so my goal revolves around not letting myself forget that and being thankful for what I have. This year I’ve basically become a vegetarian since the only meat I’m eating is from animals I’ve killed myself. So far, this has been a good experience. I’m eating a lot healthier foods and I’ve learned a lot about sustainable farming and raising of animals,” wrote Zuckerberg in a letter to Fortune.
He started off with a lobster, moved on to a chicken, then proceeded to kill a pig and a goat. He’s being walked through the process by Jesse Cool, owner of the Flea Street Café, who has been introducing Zuckerberg to farmers and educating him on slaughter methods, which for Zuckerberg, involves slitting throats. According to Cool, this is the most “kind” way to do it.
“I started thinking about this last year when I had a pig roast at my house. A bunch of people told me that even though they loved eating pork, they really didn’t want to think about the fact that the pig used to be alive. That just seemed irresponsible to me. I don’t have an issue with anything people choose to eat, but I do think they should take responsibility and be thankful for what they eat rather than trying to ignore where it came from,” he also stated in his letter.